A slick video or commercial without a strategy behind it won’t deliver the ROI you’re looking for.
Capstone’s proven 5-step creative and production strategy process gives you the confidence that your investment will pay off. You’ll attract more engaged and excited customers who want to do business with you.
Read below to learn about our easy video creation process.
Video strategy.Our team of marketing, advertising, and digital strategists will work with you to understand your goals and help uncover hidden opportunities. We’ll then assemble a marketing strategy designed to achieve those goals.
Now that the strategy has been created, our copywriters will craft a script using one of our proven video storytelling frameworks. These copywriting structures ensure viewers become engaged, motivated, and persuaded to take action.
Our pre-production process ensures all the bases are covered, whether we’re shooting at our Raleigh video studio or at your location. Prior to editing, we’ll have all the resources lined up so when it’s time to produce, everything runs smoothly and your video is delivered on time.
Our business video production experts have the skill, experience, and technology to produce your videos with fantastic quality and complete them very quickly. After you receive the first draft of your video, you’ll also receive two rounds of revisions so that it’s exactly the way you want it.
A great business video won’t give you great results if you don’t get it in front of the right people. Our video promotion experts will show you how and where to use your video so it’s seen by the most people at just the right time.
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As one of the original video production agencies in Raleigh, we’ve had the privilege of serving over 1,100 small businesses, car dealerships, and ad agencies in North Carolina and throughout the USA and Canada.
And during that time, we’ve created over 23,000 marketing videos, TV commercials, YouTube pre-roll ads, radio commercials, and jingles. Plus we’ve conducted thousands of video shoots in our studio and at locations all over North America.
All of this experience means your project is backed with the people, process, and production power you need to get your project done right... the first time, every time, and on time.
